How Cafe Business Broker Transformed Its Enquiry Quality With a New Website
Cafe Business Broker is an Australian specialist brokerage that helps café and hospitality business owners buy and sell confidentially. With listings across the country and a focus on premium café transactions, they connect serious sellers with qualified buyers, and needed a website that reflected that positioning.
The Challenge
He was losing hours every week fielding low-quality leads while his competitors with sharper-looking sites were attracting the better listings.
“The old site was embarrassing to hand out. People would Google me, land on it, and I’d lose them before I even had a chance to explain what I do. The enquiries I was getting were the fire-sale $100,000 style — not the serious seller conversations I was after.”
What We Did
We started with a discovery session to understand how Garth’s business actually worked — who his best clients were, what made him different from a generic business broker, and what the journey looked like for both buyers and sellers. From there, we planned and built a complete site from the ground up.
- Rebuilt the website from scratch with a clean, modern design that signals trust and professionalism
- Rewrote all copy to lead with outcomes — confidentiality, expert valuation, faster sales — rather than just services
- Built dedicated pages for sellers, buyers, and the valuation process to match how prospects actually search and decide
- Set up Google Analytics 4 and Google Search Console to track real enquiry data going forward
- Optimised the Google Business Profile — categories, photos, Q&A, and an accurate description of the specialist service
- Added schema markup: Organisation, LocalBusiness, Service, and FAQPage for richer search results
- Built a fast, mobile-first layout with page load times under 2 seconds
- Created a clear, frictionless “Get a Free Valuation” call-to-action to convert the right visitors
The Results
The new site launched in late 2024. Within days, Garth was messaging us with updates.
- Seller enquiry volume: Five new seller leads within the first week of launch — compared to one or two per month from the old site
- Enquiry quality: Leads shifted immediately from low-value fire-sale listings to serious sellers with established, higher-value café businesses
- Page load time: Reduced from 6.8 seconds to 1.7 seconds on mobile
- Google Business Profile views: Up 3× in the first 60 days
- Ranking: Now appearing on page 1 for “café business broker Australia” and related terms
“The enquiries are a much better standard of café since the new website. The ones I used to get were the fire-sale $100,000 style, now I’m talking to real sellers with real businesses.”
What Garth Says
“I was sceptical at first — I’d had a website for years and assumed they were all the same. What Devout Digital built is completely different. It actually represents what I do. I’m getting more leads, better leads, and I’m not embarrassed to hand out my web address anymore. I’d recommend them to any small business that’s serious about getting enquiries online.”
Ready for Results Like These?
If you’re a North Shore small business that needs a website that works, we’d love to show you what’s possible.