How Home Pulse Group Got a Website That Matches the Quality of Their Trade Work
Home Pulse Group is a licensed Sydney home-improvement business offering painting, carpentry and roof restoration across the North Shore, Northern Beaches and Inner West. With more than a decade of trade experience, a 4.9-star Google rating and a five-year workmanship warranty, they needed a website that signalled the same standard of work their clients see on the tools.
The challenge
When Home Pulse came to Devout Digital, the brief was clear: they were doing premium work across three distinct trades, but they didn’t have a single online home that pulled it together. Painting, carpentry and roof restoration each have their own buyers, their own decision triggers and their own search behaviour — and the existing setup wasn’t doing justice to any of them. Prospects landing online couldn’t quickly tell what Home Pulse actually offered, where they worked, or why a licensed crew with a five-year warranty was a different proposition to the cheapest quote on Airtasker.
They needed a site that felt as considered as the finishes they deliver, with one clear path from “I need a painter / chippy / roofer” to “book a free quote.”
“We were winning work on referrals but our online presence didn’t match the quality of the jobs we were actually doing. People couldn’t see who we were.”
What we did
We started with a discovery session to map how Home Pulse actually wins work — the client journey for a $4k repaint is different to a $25k roof restoration, and the site needed to handle both without watering either down. From there, we planned and built a complete new site from the ground up.
- Designed and built a new WordPress site from scratch with a clean, trust-led layout that signals “licensed, premium, dependable” on first scroll
- Created the Home Pulse brand presentation on the web — logo lockup, colour palette, photography treatment and a consistent voice across every page
- Built dedicated service pages for House Painting, Carpentry and Roof Restoration so each trade has its own search-ready home with the right detail for that buyer
- Wrote all copy to lead with outcomes — licensed and insured, premium materials, transparent fixed pricing, clean and respectful crew — rather than a generic services list
- Structured the homepage around a three-step “Zero Stress Process” (Free Estimate → Expert Execution → Handover) to remove friction for first-time buyers
- Built a portfolio gallery so the quality of the work does the selling, not adjectives
- Designed a fast, mobile-first layout — most trade enquiries come from a phone, so the site loads quickly and the “Get a Quote” action is always one tap away
- Embedded Google reviews and the licence number (481088C) into the header to build trust above the fold
- Built a frictionless quote-request form that captures the right detail without scaring people off
- Set up Google Analytics 4 and Google Search Console so future decisions are based on real data, not guesses
- Optimised the Google Business Profile — categories, photos, service areas and description — so the site and the local search profile reinforce each other
- Added schema markup (Organisation, LocalBusiness, Service) for richer search appearance
Screenshots
The result
The new site launched in April, 2026 and gave Home Pulse the polished, professional online presence their work has always deserved — one home for three trades, with a clear path from first click to booked quote.
- One brand, three services: painting, carpentry and roof restoration each have a dedicated, search-ready home page without diluting the master brand.
- Mobile-first build: page load under 2 seconds on mobile, with the “Get a Quote” action always one tap away.
- Trust signals above the fold: licence number, 4.9-star Google rating, 5-year workmanship warranty and 10+ years experience visible before scrolling.
- Quote requests: 2 per month → 6 per month from the new site.
- Hand-out ready: a site the team is proud to send to prospects, referrers and on-site clients.
“The new site finally looks like our actual work. We’re handing it out on every quote.”
Ready for a website like this?
If you run a Sydney trade or service business and your website doesn’t reflect the quality of work you actually deliver, we’d love to show you what’s possible.